Ecosystem Strategy
1. You must be better at rivals in building new ecosystems, not just
building better products. Develop game changing re-imaginations
of business networks and processes that position you to WIN!
2. New business ecosystems exist to “bring innovations to
customers…an entirely original outcome or new set of benefits
available to customers [that are] demonstrably better than what it
supplants.”
3. Determining what is contained in the scope of the ecosystem is a
strategic decision. What must be included in the “end-to-end
economic community?”
4. “Competitive advantage in the new world stems from knowing
when and how to build ecosystems, and from being able to steer
them to lasting growth and continuous improvement.”

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